What groomers have already achieved
with Grooming for Growth
Ali
£127k in sales from going full-time (late March 2025 to mid-Jan 2026)
Kelly:
went from £80 days to £194 days, averaging ~£190/day one week; sold ~15 spa packages
Purdys Paws:
£1,520 → £2,161 → £2,014 across Oct/Nov/Dec after switching systems
Jen Work (Jens Dog Grooming):
12 new clients and 18 new followers in one month of being in Grooming for Growth
Georgia (Hawkins & Hound):
£690 in a 3.5-day week; 12.4k Instagram views
in 30 days
Joni:
4 new clients booked in one hit
(one with 6 dogs),
next month almost fully booked
Rachel:
signed her first-ever apprentice off the back of her waitlist
IS THIS YOU?
Grooming for Growth is for you if...
You are booked solid but cannot take a day off
Your diary is full but the money does not reflect it. You have no idea what your actual profit margin is - and the thought of taking holiday fills you with dread.
You attract
the wrong clients
The ones who haggle on price, cancel last minute, or just do not value what you do. You want a diary full of dogs you love grooming, owned by clients who respect your time.
You want to grow but do not know how
Maybe that means hiring, building a waitlist, adding services, or just finally getting your marketing consistent. You know something needs to change - you just are not sure what to fix first.
BUILT BY A GROOMER - FOR GROOMERS
Meet Faye Evans
Founder of Grooming for Growth
I built Posh Pads Grooming from scratch at 23, with no formal business training.
Over 13 years I turned it into a six-figure salon - and learned every expensive lesson
along the way.
I know what it feels like to be fully booked and still barely paying yourself.
Grooming for Growth is everything I wished I had known from the start.
WHAT IS INSIDE GROOMING FOR GROWTH?
Seven modules.
Twelve weeks.
1
Foundations
Get clear on your niche, your USP, and your physical branding so you attract exactly the right clients from the start.
2
Pricing for Profit
Understand your numbers, grow into your prices with confidence, and raise them the right way without losing clients.
3
The Customer Journey
Build the kind of experience that keeps clients coming back and referring their friends - consistently.
4
Services & Profit Boosters
Make more money without adding more dogs. Upsells, seasonal add-ons, and how to run them smoothly.
5
Marketing that fills your diary
Simple, consistent marketing that actually works - content strategy, reels, email, and a plan you can actually keep up with.
6
Building & Managing a Team
When you are ready to grow beyond just yourself - hiring, training, contracts, and managing people day to day.
7
Bonus: Extra Income
Brand partnerships, ambassador deals, and affiliate income - how to create extra revenue streams beyond the groom.
QUESTIONS & ANSWERS
Things you might be wondering
Is this right for a one-person groomer?
Absolutely. Most of the programme is designed for solo groomers and small salons.
You do not need a team to benefit - in fact, module 6 helps you decide if and when building one makes sense for you.
How much time do I need?
This is self-paced, so you work through it around your salon. Most lessons are short and practical - designed to fit into a busy grooming schedule, not add to it.
I am a mobile groomer - will this work for me?
Yes. The pricing, marketing, and client journey modules are just as relevant for mobile groomers. Some of the team-building content may apply further down the line, but everything else is relevant now.
What if I am already doing okay?
Grooming for Growth is not just for struggling businesses. Many members come in already busy but wanting more profit, more control, or a plan for growth. If you feel like there is more available to you, this is built for that.
How is this different from generic business coaching?
Every module is built specifically for dog groomers. I have run a grooming salon for 13 years.
The examples, the pricing strategies, the client types - all of it is grooming-specific.
This is not advice adapted from another industry.
Ready to join Grooming for Growth?
